Agency: Grey Bangkok
In Thailand, Volvo is a bit of an enigma. While they’re priced similarly to more famous European luxury automobiles, they defiantly refuse to position themselves as a status symbol. The “Arrive Like Never Before” campaign was established to put the focus not just on the drive, but how a Volvo driver feels afterwards: refreshed, reinvigorated, and ready for anything.
I was a Creative Director for Volvo during a brief freelance stint at GreyNJU in Bangkok, Thailand. In addition to localizing the broadcast and overseeing editorial changes, I created the content for Volvo Thailand social channels for the first quarter of 2018.
Selected Content Posts, January - March 2018